JWT is at the forefront of research on teens and twentysomethings (the cohort that’s often referred to as the Millennial generation or Gen Y). For our most recent study, AnxietyIndex: The Recession and Its Impact on the Youth Market, we surveyed hundreds of twentysomethings and teenagers in Australia, Brazil, Canada, the U.K. and the U.S.
One of the more interesting findings is that while twentysomethings are resentful about how the recession is impacting their generation, many see an upside to it. As I note on The Huffington Post, while today’s twentysomethings have every right to be angry and disappointed, they’re not letting resentment get the best of them. Their optimism and self-reliance stand in defiance of the depressing headlines.
Visit the Trends and Research page to download the results from the multi-market study.
