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Channel: JWT AnxietyIndex: Brand Answers for an Anxious World » Bob Jeffrey – New York
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JetBlue welcomes bigwigs

No, the irony doesn’t escape me. As CEO of JWT, I’m now championing the work of one of our clients, JetBlue, which in its latest viral campaign pokes fun at stuffy, stodgy … CEOs. Specifically, it...

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The Youth’s New Mantra: Have Less, Imagine More

JWT is at the forefront of research on teens and twentysomethings (the cohort that’s often referred to as the Millennial generation or Gen Y). For our most recent study, AnxietyIndex: The Recession and...

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